KLEOS ADVISORY UK
All About Africa
“An Ignorance of Africa As Vast as the Continent” declared the headline from 'The New York Times' back in 1994, describing Africa as a blank slate for both the most blinkered prejudices and also the wildest fantasies. Kleos Advisory UK does just the opposite, providing clarity with a focus on Sub-Saharan Africa, transforming complex issues into narratives that are clear, engaging and convincing.
Kleos Advisory is a unique, global firm specializing in thought leadership and strategic advisory on emerging markets, commodity value chains and disruptive technology from the heart of London.
Tedd George is the founder, driving force and Chief Narrative Officer of Kleos Advisory Ltd. Drawing on more than 20 years of experience researching and working in African markets, Tedd advises on fintech & agritech projects in Africa, notably in West Africa’s cocoa value chain. Tedd regularly appears as chairman, speaker and moderator on the world conference and webinar circuit and as a commentator in the media.
Even before the project began, we worked collaboratively with Tedd George to create a solid brand and narrative reflecting the creative spirit and entrepreneurship of this new brand of company.
"You might wonder why I chose the name Kleos for my company. The reason is because the word is laden with meaning for me. ‘Kleos’ comes from the ancient Greek word, κλέος. Roughly translated it means ‘glory’ or ‘renown’. For the heroes of ancient Greece, Kleos was the ultimate goal – to live on after your death in the stories told about your life and exploits. I first came across the word when I visited an ancient necropolis that lies half-forgotten on the northern coast of Mallorca".
Tedd George – Chief Narrative Officer
With artistic direction provided by Pol Solsona and illustrations by Marc Torrent, we created an adaptable identity for Kleos. This included unique branding, a website featuring case studies, media appearances, articles, webinars and podcasts with a clear UX, and a powerful interface allowing users to reach any page on the site within two clicks.
Kleos Advisory is a 'modern classic' brand with a comprehensive system that extends to social media channels and marketing collaterals.
KLEOS ADVISORY UK
All About Africa
“An Ignorance of Africa As Vast as the Continent” declared the headline from 'The New York Times' back in 1994, describing Africa as a blank slate for both the most blinkered prejudices and also the wildest fantasies. Kleos Advisory UK does just the opposite, providing clarity with a focus on Sub-Saharan Africa, transforming complex issues into narratives that are clear, engaging and convincing.
Kleos Advisory is a unique, global firm specializing in thought leadership and strategic advisory on emerging markets, commodity value chains and disruptive technology from the heart of London.
Tedd George is the founder, driving force and Chief Narrative Officer of Kleos Advisory Ltd. Drawing on more than 20 years of experience researching and working in African markets, Tedd advises on fintech & agritech projects in Africa, notably in West Africa’s cocoa value chain. Tedd regularly appears as chairman, speaker and moderator on the world conference and webinar circuit and as a commentator in the media.
Even before the project began, we worked collaboratively with Tedd George to create a solid brand and narrative reflecting the creative spirit and entrepreneurship of this new brand of company.
"You might wonder why I chose the name Kleos for my company. The reason is because the word is laden with meaning for me. ‘Kleos’ comes from the ancient Greek word, κλέος. Roughly translated it means ‘glory’ or ‘renown’. For the heroes of ancient Greece, Kleos was the ultimate goal – to live on after your death in the stories told about your life and exploits. I first came across the word when I visited an ancient necropolis that lies half-forgotten on the northern coast of Mallorca".
Tedd George – Chief Narrative Officer
With artistic direction provided by Pol Solsona and illustrations by Marc Torrent, we created an adaptable identity for Kleos. This included unique branding, a website featuring case studies, media appearances, articles, webinars and podcasts with a clear UX, and a powerful interface allowing users to reach any page on the site within two clicks.
Kleos Advisory is a 'modern classic' brand with a comprehensive system that extends to social media channels and marketing collaterals.
