Reinventing the mall
Klépierre is an international group specializing in shopping centres, with a strong presence Europe’s main urban centres. Based in 57 cities in 16 countries, and with access to 150 million users, its Barcelona base of operations is the renowned "Maremagnum Shopping Center", located on the seafront with 22,000 square meters that includes specialized fashion stores and gastronomy establishments.
The Maremagnum Shopping Centre is part of Barcelona’s post-Olympic infrastructure. The popular shopping centre and nightlife area experienced a decline towards the end of the nineties and subsequently underwent a reinvention period during the first decade of the 2000s, becoming a daytime shopping and restaurant space for a local and international public. It is open 365 days a year and has an annual influx of 13 million visitors.
Following this line, and utilising the space known as 'Plaça de l'Odissea', located between the centre’s two buildings, Maremagnum organizes several cultural events each year, with the intention of attracting locals looking for playful-cultural offerings such as an added value to shopping, providing new spaces for fashion, gastronomy and independent culture inside a mall.
Since 2017, LITW has been developing the media strategy for the Downtown Market Barcelona, an urban fashion and gastronomy market that takes place twice a year; and Maremagnum Fest, an independent music festival that takes place during the month of May.