ESCI – UPF
Pompeu Fabra School of International Studies (ESCI-UPF) celebrates this year its 25th anniversary. ESCI-UPF started in the middle of the globalization and technological revolution era, training its students in many disciplines that were being created and starting at the time. LITW has been the agency chosen for the development of the new image and message of the school, in a campaign under the artistic direction of Pol Solsona, based on a world in which, beyond technology and economics, ethics must be a central factor in the development fo their students. With blue as the identity color of the school, we have created a narrative that subverts one of the political messages of the last years on a campaign that will evolve throughout the year in multiple formats.