Client

LCA4Climate

Period

2018

Sector

Sustainability, Science

The UNESCO Chair on Life Cycle and Climate Change is a research group founded in December 2010 through an agreement between the United Nations Educational, Scientific and Cultural Organization (UNESCO) and Pompeu Fabra University (UPF). It is the first UNESCO Chair in the world to cover life cycle principles, including carbon and water footprints, in the study of all aspects related to climate change.

IDEA

One of the Chair’s goals is to transform the world by creating policies and business partnerships based on the principles of Life Cycle Assessment (LCA) and the circular economy, so its research, and particularly the dissemination of its results to various industries, were revealed as the best formula for combating climate change through data communication.

IMPLEMENTATION

In a joint effort between LITW and the institution’s internal communication team, a new alternative name was created to accompany the official title of the Chair and improve its positioning, resulting in LCA4Climate, which stands for Life Cycle Assessment for Climate. This new name is aligned with the chair’s mission to evaluate the life cycle impact of products and processes on the environment in an effort to mitigate climate change. 

Simultaneously, under the artistic direction of Pol Solsona, an immersive graphic system was developed that could function online and in the Chair’s dissemination materials. New iconography was also created to identify the four main areas they work on: agri-food sectors, waste management, sustainable construction and new materials.

Finally, a communication campaign was developed that focused on fruit boxes and their materials — plastic, cardboard, and wood — as the narrative’s central element. The campaign asked: “Which is more sustainable?” The answer lies in the ongoing work of researchers and their ability to look at future environmental challenges with hope.