{"id":1351,"date":"2019-04-30T16:04:00","date_gmt":"2019-04-30T15:04:00","guid":{"rendered":"https:\/\/litwstudio.com\/case-study\/esci-upf\/"},"modified":"2024-05-24T09:59:36","modified_gmt":"2024-05-24T08:59:36","slug":"esci-upf","status":"publish","type":"case","link":"https:\/\/litwstudio.com\/en\/work\/esci-upf\/","title":{"rendered":"ESCI &#8211; UPF: BelongBecome"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_01.png\" alt=\"\" class=\"wp-image-356\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_01.png 1440w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_01-960x1280.png 960w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_01-768x1024.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_01-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_02.png\" alt=\"\" class=\"wp-image-359\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_02.png 1440w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_02-960x1280.png 960w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_02-768x1024.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_02-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">GOALS<\/h4>\n\n\n\n<p>In a very different context and having surpassed 25 years of history, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.esci.upf.edu\/es\" target=\"_blank\" rel=\"noreferrer noopener\">ESCI-UPF<\/a><\/span> contacted LITW to create a new identity and global positioning that would represent the university. The goal was to recover the initial momentum and reclaim the students&#8217; sense of belonging to the international studies school.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_04.png\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_04.png 1440w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_04-960x1280.png 960w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_04-768x1024.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/litw_esci_04-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/Foto-web-horizontal-litw-1920x1440-2.png\" alt=\"\" class=\"wp-image-804\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/Foto-web-horizontal-litw-1920x1440-2.png 1920w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/Foto-web-horizontal-litw-1920x1440-2-1280x960.png 1280w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/Foto-web-horizontal-litw-1920x1440-2-768x576.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/Foto-web-horizontal-litw-1920x1440-2-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">IDEA<\/h4>\n\n\n\n<p>The new context we were experiencing during the campaign launch, where economic, social, and ecological crises intersected, begged the question of what students will need five or ten years from now.<\/p>\n\n\n\n<p>One of the main requirements quickly identified in our analysis was the need to bolster the university&#8217;s identity. This was due to the diversity of studies offered on an urban campus that lacked large common spaces, and schedules that made it difficult for students from different areas of study to fully get to know each other.<\/p>\n\n\n\n<p>After 25 years, we were no longer in the moment when everything is to be done. From then on, one could &#8220;belong&#8221; to an institution with history and rely on it to &#8220;become&#8221; an asset to society thanks to a unique formula that blends science, humanities and ethics.<\/p>\n\n\n\n<p>The Belong Become campaign focuses on claiming a color, universal values, and the freshness and agility that only a medium-sized school, located in the heart of a dynamic city like Barcelona, can afford.<\/p>\n\n\n\n<div id=\"gallery-block_c009b7ae4587e344b27584893272dbcc\" class=\"gallery-block full-height dots-white\">\n\n    \t\t\t\n\t\t<div class=\"carousel relative h-full has-dots\">\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/3-7.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/4-6.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/5-6.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/6-5.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/7-5.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/8-3.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/9-4.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/10-4.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/04\/11-1.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-7.png\" alt=\"\" class=\"wp-image-816\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-7.png 1440w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-7-960x1280.png 960w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-7-768x1024.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-7-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-8.png\" alt=\"\" class=\"wp-image-817\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-8.png 1440w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-8-960x1280.png 960w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-8-768x1024.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-8-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>IMPLEMENTATION<\/strong><\/h4>\n\n\n\n<p>Faced with a changing landscape caused by the generational shift between Millennials (Y) and Generation Z, we opted for a multi-level campaign. The aim was to create a vast information structure for segmented audiences, allowing them to obtain what they need from multiple channels. The campaign included ads, a network of landing pages for data capture, an official website containing all the information, interactive informative materials, and social media profiles (especially Instagram, TikTok, LinkedIn and Spotify).&nbsp;<\/p>\n\n\n\n<p>We always considered the visual component and how ESCI-UPF&#8217;s study programs respond to the needs of an uncertain present in which innovation plays a key role in the development of future professions within a context of cyclical crises. Therefore, the campaign was designed as a reflection of the immediate future that is about to happen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-9.png\" alt=\"\" class=\"wp-image-818\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-9.png 1920w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-9-1280x960.png 1280w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-9-768x576.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-9-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":969,"template":"","case_service":[71,72],"case_client":[10],"case_period":[11],"case_sector":[78],"class_list":["post-1351","case","type-case","status-publish","has-post-thumbnail","hentry","case_service-found-en","case_service-ignite-en","case_client-esci-upf","case_period-2019-presente","case_sector-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Life In The Woods - ESCI - UPF: BelongBecome<\/title>\n<meta name=\"description\" content=\"LITW carried out a strategic campaign for ESCI-UPF with the aim of creating an information framework targeted at segmented audiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life In The Woods - ESCI - UPF: BelongBecome\" \/>\n<meta property=\"og:description\" content=\"LITW carried out a strategic campaign for ESCI-UPF with the aim of creating an information framework targeted at segmented audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/\" \/>\n<meta property=\"og:site_name\" content=\"Life In The Woods\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-24T08:59:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/01\/dsc0238-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/\",\"url\":\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/\",\"name\":\"Life In The Woods - ESCI - UPF: BelongBecome\",\"isPartOf\":{\"@id\":\"https:\/\/litwstudio.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/01\/dsc0238-1.jpg\",\"datePublished\":\"2019-04-30T15:04:00+00:00\",\"dateModified\":\"2024-05-24T08:59:36+00:00\",\"description\":\"LITW carried out a strategic campaign for ESCI-UPF with the aim of creating an information framework targeted at segmented audiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/#primaryimage\",\"url\":\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/01\/dsc0238-1.jpg\",\"contentUrl\":\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/01\/dsc0238-1.jpg\",\"width\":2432,\"height\":1628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/litwstudio.com\/en\/work\/esci-upf\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Cases\",\"item\":\"https:\/\/litwstudio.com\/en\/work\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ESCI &#8211; 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