{"id":1353,"date":"2017-04-28T16:39:00","date_gmt":"2017-04-28T15:39:00","guid":{"rendered":"https:\/\/litwstudio.com\/case-study\/poblenou-urban-district\/"},"modified":"2025-09-02T17:32:23","modified_gmt":"2025-09-02T16:32:23","slug":"poblenou-urban-district","status":"publish","type":"case","link":"https:\/\/litwstudio.com\/en\/work\/poblenou-urban-district\/","title":{"rendered":"Poblenou Urban District"},"content":{"rendered":"\n
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GOALS<\/h4>\n\n\n\n

Poblenou Urban District<\/a><\/span> reached out to LITW at a time when the studio formed part of the association and the creative fabric of the neighborhood, with the initial goal of bringing visibility to the association’s flagship events. This was followed by an audit of their communication and marketing efforts, and the development of a strategic plan to identify opportunities and implement new actions.<\/p>\n<\/div>\n\n\n\n

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IDEA<\/h4>\n\n\n\n

Poblenou Urban District represents one of the many realities found today in Barcelona’s Poblenou neighborhood, specifically the cultural and creative one, which coexists with other initiatives represented by the private association 22@ Network, which defends the technological and economic interests of the area, the various administrations, and the social and cultural associations rooted in the neighborhood.<\/p>\n\n\n\n

Furthermore, Poblenou Urban District organizes several events each year, some of them co-created with partners who open their spaces, such as Poblenou Open Day and Poblenou Open Night, which are widely recognized and respected in the city. These are joined by self-produced events (UDAF, Off Llum, Creative Market, etc.) organized directly by the association based on its initiatives and commissioned by the local government.<\/p>\n\n\n\n

Therefore, the goal of the events and of the strategic element was to take leverage the project’s visibility “momentums” through its most popular events to highlight the association’s operations and its members, thereby promoting investments in culture and creative projects in this part of the city.<\/p>\n\n\n\n

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IMPLEMENTATION<\/strong><\/h4>\n\n\n\n

Since 2017, public relations campaigns have been done in conjunction with Poblenou Urban District\u2019s annual events, resulting in hundreds of press impacts at a local, regional, and national level, and bolstering an online community with more than 50K followers.<\/p>\n\n\n\n

In 2021, an analysis of the association’s communication and marketing efforts was carried out, resulting in a strategic plan that projected Poblenou Urban District as the driving force behind Barcelona\u2019s district of culture and creativity. This plan included activities aimed at preserving the neighborhood\u2019s material and immaterial heritage, promoting technological innovation, and ultimately driving the entire area based on sustainable criteria in economic, social and ecological terms.<\/p>\n\n\n\n

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