{"id":1355,"date":"2021-04-26T11:53:00","date_gmt":"2021-04-26T10:53:00","guid":{"rendered":"https:\/\/litwstudio.com\/case-study\/kao-chemicals-europe\/"},"modified":"2023-08-31T19:31:39","modified_gmt":"2023-08-31T18:31:39","slug":"kao-chemicals-europe","status":"publish","type":"case","link":"https:\/\/litwstudio.com\/en\/work\/kao-chemicals-europe\/","title":{"rendered":"Kao Chemicals Europe"},"content":{"rendered":"\n
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GOALS<\/h4>\n\n\n\n

Kao has its own business philosophy based on the principle of Yoki-Monozukuri. They refer to it as The Kao Way, which takes into account the well-being of all workers and consumers, highlighting their sustainability policy, which is aligned with the United Nations’ sustainable development goals and is the brand’s differentiating factor.<\/p>\n<\/div>\n\n\n\n

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IDEA<\/h4>\n\n\n\n

Kao Chemicals Europe<\/a><\/span> contacted LITW to create a communication and marketing strategy with its own narrative that highlighted the brand’s principles, and to design a series of activation initiatives to improve the positioning and visibility of one of the world’s leading chemical industry players.<\/p>\n\n\n\n

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IMPLEMENTATION<\/strong><\/h4>\n\n\n\n

LITW conducted a market analysis, an audit of all communication activities carried out to date, and examined the experiences of customers, employees and stakeholders. Subsequently, a strategic marketing and communication plan was defined to establish guidelines for activation initiatives over the next few years.<\/p>\n\n\n\n

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