{"id":1358,"date":"2019-04-23T15:13:00","date_gmt":"2019-04-23T14:13:00","guid":{"rendered":"https:\/\/litwstudio.com\/case-study\/klepierre-iberia\/"},"modified":"2023-08-31T18:40:48","modified_gmt":"2023-08-31T17:40:48","slug":"klepierre-iberia","status":"publish","type":"case","link":"https:\/\/litwstudio.com\/en\/work\/klepierre-iberia\/","title":{"rendered":"Kl\u00e9pierre Iberia"},"content":{"rendered":"\n
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GOALS<\/h4>\n\n\n\n

The Maremagnum Shopping Centre<\/a><\/span> is an integral part of the post-Olympic Barcelona infrastructure. Widely known as a shopping center and nighttime entertainment zone, it experienced a decline in the late 1990s but reinvented itself during the first decade of the 2000s as a daytime shopping and dining space for locals and international visitors. It is open 365 days a year and receives 13 million people annually.<\/p>\n\n\n\n

Kl\u00e9pierre Iberia, the branch in charge of the multinational group\u2019s Spanish and Portuguese shopping centers , contacted LITW to promote cultural events in the press and on social media.<\/p>\n<\/div>\n\n\n\n

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IDEA<\/h4>\n\n\n\n

Following this approach, and taking advantage of the Pla\u00e7a de l’Odissea located between the center\u2019s two buildings, Maremagnum organizes several cultural events every year to attract local audiences seeking a fun cultural offering as an added value to shopping. These events include the Maremagnum Fest, an independent music festival, and the urban fashion and culinary market Downtown Market Barcelona. They provide new spaces for independent fashion, dining and culture in a mall setting.<\/p>\n\n\n\n

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Implementation<\/strong><\/h4>\n\n\n\n

We designed public relations campaigns that included managing journalist requests during the event and covering the event on social media. This resulted in hundreds of press placements on a local, regional and national level. <\/p>\n\n\n\n

2017<\/span><\/p>\n\n\n\n

Downtown Market Barcelona (April)
Downtown Market Barcelona (October)
Maremagnum Festival (1st edition): Javiera Mena \/ Le\u00f3n Benavente \/ Delorean \/ Joe Crep\u00fasculo \/ Mourn \/ Ma\u00efa Vidal \/ Captains<\/p>\n\n\n\n

2018<\/span><\/p>\n\n\n\n

Downtown Market Barcelona (April)
Downtown Market Barcelona (October)
Maremagnum Festival (2nd edition): La Casa Azul \/ Joan Miquel Oliver \/ Evibonny \/ Miqui Puig \/ Carolina Wallace \/ Weia \/ Doble Pletina<\/p>\n\n\n\n

2019<\/span><\/p>\n\n\n\n

Downtown Market Barcelona (April)
Downtown Market Barcelona (July)
Downtown Market Barcelona (October)
Maremagnum Festival (3rd edition): Ramon Mirabet \/ Mishima \/ Jana Sir\u00e9s \/ Paula Valls \/ Mavica \/ Intana<\/p>\n\n\n\n

2021<\/span><\/p>\n\n\n\n

Maremagnum Festival (4th edition): Vic Mirallas \/ Gabriela Richardson \/ Rojuu \/ Chico Blanco<\/p>\n\n\n\n

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