{"id":1855,"date":"2023-01-02T08:49:00","date_gmt":"2023-01-02T07:49:00","guid":{"rendered":"https:\/\/litwstudio.com\/work\/bloomint-design\/"},"modified":"2025-09-02T17:30:25","modified_gmt":"2025-09-02T16:30:25","slug":"bloomint-design","status":"publish","type":"case","link":"https:\/\/litwstudio.com\/en\/work\/bloomint-design\/","title":{"rendered":"Bloomint Design"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/NEW-Bloomint-WEB.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">GOALS<\/h4>\n\n\n\n<p>Following ten years of existence and a solid multicultural team with projects in Europe and America, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/bloomintdesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomint<\/a><\/span> needed to relaunch its brand to reflect the journey of a studio that has grown in capabilities without losing an ounce of freshness since its beginnings. The brand values that differentiate Bloomint include personalization, attention to detail, transparency in project management and personalized service for clients.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-1.png\" alt=\"\" class=\"wp-image-716\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-1.png 1440w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-1-960x1280.png 960w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-1-768x1024.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-1-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div id=\"gallery-block_8edb3457f2256e2ef2973f14c3708330\" class=\"gallery-block full-height dots-white\">\n\n    \t\t\t\n\t\t<div class=\"carousel relative h-full has-dots\">\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-1.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/2-2.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/4-1.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/5-1.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/6.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/7.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/8.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/9.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl w-full h-full object-cover\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/10.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">IDEA<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/3.png\" alt=\"\" class=\"wp-image-717\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/3.png 1440w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/3-960x1280.png 960w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/3-768x1024.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/3-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1.png\" alt=\"\" class=\"wp-image-718\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1.png 1440w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-960x1280.png 960w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-768x1024.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/1-1152x1536.png 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Bloomint contacted LITW to audit its communication initiatives to date and develop a marketing and communication strategy that included a new narrative and the production of a series of elements to accompany the brand relaunch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>IMPLEMENTATION<\/strong><\/h4>\n\n\n\n<p>We began our activity with a thorough analysis of the studio&#8217;s communication, talking to clients and all stakeholders, to develop a communication and marketing plan that would serve as a roadmap for the coming years. We developed a new brand narrative that highlighted the studio&#8217;s main values, such as the balance between innovation, tradition and craftsmanship, which can be seen in many of its projects, respect for sustainability through transparency and measuring the impact of all its actions, and the pursuit of physical, psychological, and emotional well-being for the inhabitants of the spaces they design. This narrative translated into the creation of the new &#8220;Creating Balance&#8221; tagline that has accompanied the brand since its relaunch.<\/p>\n\n\n\n<p>We then carried out positioning campaigns through the creation of content and digital advertising, public relations campaigns in specialized media, photographic documentation of their projects, and the creation of a video that conveys the philosophy of Bloomint.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/11.png\" alt=\"\" class=\"wp-image-720\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/11.png 1920w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/11-1280x960.png 1280w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/11-768x576.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2023\/05\/11-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":1321,"template":"","case_service":[71,72],"case_client":[54],"case_period":[112],"case_sector":[77],"class_list":["post-1855","case","type-case","status-publish","has-post-thumbnail","hentry","case_service-found-en","case_service-ignite-en","case_client-bloomint-design","case_period-2020-2024","case_sector-interior-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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