{"id":1859,"date":"2024-01-06T10:18:00","date_gmt":"2024-01-06T09:18:00","guid":{"rendered":"https:\/\/litwstudio.com\/work\/esci-upf-shaping-futures\/"},"modified":"2024-09-06T10:21:37","modified_gmt":"2024-09-06T09:21:37","slug":"esci-upf-shaping-futures","status":"publish","type":"case","link":"https:\/\/litwstudio.com\/en\/work\/esci-upf-shaping-futures\/","title":{"rendered":"ESCI-UPF | Shaping Futures"},"content":{"rendered":"\n
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GOALS<\/h4>\n\n\n\n

The goal of this new collaboration was to carry out a rebranding, as five years had passed since the previous campaign and the effects of the COVID-19 pandemic, the emergence of new technologies, and the increasing complexity of the world had advanced exponentially, suddenly altering the patterns in students’ programme selection.<\/p>\n<\/div>\n\n\n\n

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IDEA<\/h4>\n\n\n\n

The \u2018Shaping Futures\u2019 campaign reclaims, in a time of digitalisation, fluid identity, and post-truth, the role of the university institution as a framework in which students can shape their future.

The craft of educating involves a variety of specific characteristics that strive not only to provide the student with training that matches their potential but also to urge the student to expand that potential, thus discovering the limits and nature of their capabilities. This should define the journey of any university student. Therefore, form, like the university itself, is not static. It cannot be considered a closed compartment; it must be dynamic, facilitating the development of the student\u2019s mind throughout their education, and this element is reflected throughout the campaign.<\/p>\n\n\n\n

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IMPLEMENTATION<\/h4>\n\n\n\n

Aleix Font’s studio<\/a> was selected to develop this rebranding proposal, which was collaboratively created. Starting from three basic geometric shapes, it represents the three fundamental dimensions of the institution: economic, social, and environmental. <\/p>\n\n\n\n

The campaign was followed by digital channel campaigns to maximise the reach of ESCI-UPF\u2019s undergraduate, master’s, and postgraduate programmes.<\/p>\n\n\n\n

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