{"id":1865,"date":"2021-04-27T10:24:00","date_gmt":"2021-04-27T09:24:00","guid":{"rendered":"https:\/\/litwstudio.com\/work\/ceexyz\/"},"modified":"2024-09-06T10:26:21","modified_gmt":"2024-09-06T09:26:21","slug":"ceexyz","status":"publish","type":"case","link":"https:\/\/litwstudio.com\/en\/work\/ceexyz\/","title":{"rendered":"CEE"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1280\" style=\"aspect-ratio: 1920 \/ 1280;\" width=\"1920\" autoplay controls loop src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/06\/process.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">GOALS<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The objective was to create a creative environment that fosters collaboration and provides opportunities for shared exploration and learning, allowing different groups of people and creators to work together effectively. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All releases, including music, devices, events, and audio essays, delve into the relationship between machines and nature\u2014two elements that are part of an interconnected ecosystem symbolising a bionic evolution in a world where technology iteratively reinterprets nature in an effort to differentiate from it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1440\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/06\/Foto-web-vertical-litw-1440x1920-1.gif\" alt=\"\" class=\"wp-image-1741\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/07\/Foto-web-litw-1920x1080-1.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">IDEA<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Originally known as the Club de Excursionistas de la Electr\u00f3nica, <a href=\"https:\/\/lapsus.cat\/ceelabel\/\" target=\"_blank\" rel=\"noreferrer noopener\">CEE<\/a> was a sub-label founded in 2017 as part of Lapsus Records. It released several records and organised parties known as \u2018CEE Excursions\u2019, being featured at festivals like S\u00f3nar Barcelona and in museums such as the Tate Modern in London. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CEE is now reborn as a platform that publishes club music on the fringes of both geographical and sonic landscapes through EPs and compilations called \u2018PRIMARY FOREST\u2019. The platform also delves into the creation of theoretical artefacts and community engagement through the \u2018tokenisation\u2019 of its catalogue.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/06\/Foto-web-litw-1920x1080-1.jpg\" alt=\"\" class=\"wp-image-1755\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/06\/Foto-web-litw-1920x1080-1.jpg 1920w, https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/06\/Foto-web-litw-1920x1080-1-1280x960.jpg 1280w, https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/06\/Foto-web-litw-1920x1080-1-768x576.jpg 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/06\/Foto-web-litw-1920x1080-1-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">IMPLEMENTATION<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.guzzu.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guzzu<\/a>, a Web3 community and platform for music creators to experiment and launch their digital products, was chosen to develop CEE\u2019s content tokenisation platform. This platform utilises the Carbon Negative Network technology from <a href=\"https:\/\/polygon.technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Polygon<\/a> to ensure sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aleixfont.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aleix Font Studio<\/a> was selected to develop the branding proposal, creating a unique visual language. Various AI typologies were employed to emulate nature in different forms as part of the artwork design for the projects released by the collective.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video autoplay controls loop src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/07\/ATA-CLARAGUILAR-Story.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video autoplay controls loop src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2024\/07\/Foto-web-vertical-litw-1440x1920-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":1863,"template":"","case_service":[71,72],"case_client":[94],"case_period":[101],"case_sector":[76],"class_list":["post-1865","case","type-case","status-publish","has-post-thumbnail","hentry","case_service-found-en","case_service-ignite-en","case_client-cee","case_period-101","case_sector-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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