{"id":3032,"date":"2026-07-15T18:09:45","date_gmt":"2026-07-15T17:09:45","guid":{"rendered":"https:\/\/litwstudio.com\/?post_type=case&#038;p=3032"},"modified":"2026-07-15T19:27:20","modified_gmt":"2026-07-15T18:27:20","slug":"catalog","status":"publish","type":"case","link":"https:\/\/litwstudio.com\/en\/work\/catalog\/","title":{"rendered":"Catalog"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1246\" style=\"aspect-ratio: 1662 \/ 1246;\" width=\"1662\" autoplay controls loop muted src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Video_1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">GOALS<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Catalog came to LITW at the moment the platform was transitioning from private beta to its official V1 launch. The product, the technology and the catalogue were in place. What they needed was an integrated marcomms strategy to support that leap in a high-value B2B niche market, one that defined precisely who to speak to, how to speak to them and when, and that built the foundations to scale intelligently without burning resources along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was significant. Catalog operates in a complex decision-making environment where buyers: music supervisors, creative directors, production companies, luxury brands, do not follow linear funnels but cycle through exploration and evaluation phases that can stretch over weeks. Earning their trust required more than visibility: it required cultural authority, social proof and a consistent presence at every stage of the process.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1372\" height=\"1920\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Instagram.png\" alt=\"\" class=\"wp-image-3050\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Instagram.png 1372w, https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Instagram-429x600.png 429w, https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Instagram-768x1075.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Instagram-1098x1536.png 1098w\" sizes=\"auto, (max-width: 1372px) 100vw, 1372px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1440\" style=\"aspect-ratio: 1920 \/ 1440;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Video_2.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">IDEA<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A launch is not a moment. It is a system. And a system needs architecture before activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process began with an honest diagnosis: what was working, what wasn&#8217;t and why. We analysed real website traffic behaviour, paid campaigns, the email marketing stack and brand positioning. From there, operating as a strategic layer embedded within the team, the working model that defines our Fractional CMO service, we identified the real opportunities across SEM, SMM and SEO to strengthen positioning and grow both community reach and engagement. We then built a solid, reactive and coherent editorial content system across social media, email marketing and PR, capable of responding to the needs of each moment and each audience, informed by continuous feedback from the CX team, creating an additional layer of strategic capacity integrated into the existing system: active, functional and designed so that the team can operate independently once it steps back.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"gallery-block_5b08254f17f1eadcae438f6c323d62b4\" class=\"gallery-block fixed-height dots-white\">\n\n    \t\t\t\n\t\t<div class=\"carousel relative h-full has-dots\">\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl h-auto md:h-full w-full md:w-auto\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Fatures_1.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl h-auto md:h-full w-full md:w-auto\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Fatures_2.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl h-auto md:h-full w-full md:w-auto\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Fatures_3.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t<div class=\"lg:flex h-full w-full items-center justify-center\">\n\n\t\t\t\t\t\t<img decoding=\"async\" class=\"block rounded-xl h-auto md:h-full w-full md:w-auto\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Fatures_4.png\" alt=\"\">\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>IMPLEMENTATION<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We defined the complete marketing and communications architecture for Catalog&#8217;s launch and scaling phase, aligning every channel and every audience within a coherent logic oriented toward conversion and authority building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This included the design of the content strategy framework; the email marketing system architecture for both potential buyers and rights holders, with activation and retention sequences; the social media strategy across multiple channels with segmentation criteria, formats and cadence; and the evolution of paid media from broad learning campaigns toward Account-Based Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We identified and resolved critical gaps in the analytics infrastructure that were hindering data-driven decision making. And we established the OKR and success metrics framework for each phase, turning every campaign into a documented experiment with hypothesis, execution, result and learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the process, LITW accompanied Catalog as Fractional CMO, embedding strategic judgement into the team&#8217;s decisions at one of the most critical moments in the platform&#8217;s commercial life.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Interface.png\" alt=\"\" class=\"wp-image-3048\" srcset=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Interface.png 1920w, https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Interface-600x450.png 600w, https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Interface-768x576.png 768w, https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Interface-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":3066,"template":"","case_service":[73],"case_client":[122],"case_period":[121],"case_sector":[76,81],"class_list":["post-3032","case","type-case","status-publish","has-post-thumbnail","hentry","case_service-morph-en","case_client-catalog","case_period-2025-2026","case_sector-culture","case_sector-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Life In The Woods - Catalog<\/title>\n<meta name=\"description\" content=\"LITW was responsible for the communication, marketing, press, and sponsorship campaigns of Lapsus Festival from 2014 to 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/litwstudio.com\/en\/work\/catalog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life In The Woods - Catalog\" \/>\n<meta property=\"og:description\" content=\"LITW was responsible for the communication, marketing, press, and sponsorship campaigns of Lapsus Festival from 2014 to 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/litwstudio.com\/en\/work\/catalog\/\" \/>\n<meta property=\"og:site_name\" content=\"Life In The Woods\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T18:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Music.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/litwstudio.com\/en\/work\/catalog\/\",\"url\":\"https:\/\/litwstudio.com\/en\/work\/catalog\/\",\"name\":\"Life In The Woods - Catalog\",\"isPartOf\":{\"@id\":\"https:\/\/litwstudio.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/litwstudio.com\/en\/work\/catalog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/litwstudio.com\/en\/work\/catalog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Music.png\",\"datePublished\":\"2026-07-15T17:09:45+00:00\",\"dateModified\":\"2026-07-15T18:27:20+00:00\",\"description\":\"LITW was responsible for the communication, marketing, press, and sponsorship campaigns of Lapsus Festival from 2014 to 2019.\",\"breadcrumb\":{\"@id\":\"https:\/\/litwstudio.com\/en\/work\/catalog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/litwstudio.com\/en\/work\/catalog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/litwstudio.com\/en\/work\/catalog\/#primaryimage\",\"url\":\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Music.png\",\"contentUrl\":\"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Music.png\",\"width\":1920,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/litwstudio.com\/en\/work\/catalog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Cases\",\"item\":\"https:\/\/litwstudio.com\/en\/work\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Catalog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/litwstudio.com\/en\/#website\",\"url\":\"https:\/\/litwstudio.com\/en\/\",\"name\":\"Life In The Woods\",\"description\":\"Your creative and strategic partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/litwstudio.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Life In The Woods - Catalog","description":"LITW was responsible for the communication, marketing, press, and sponsorship campaigns of Lapsus Festival from 2014 to 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/litwstudio.com\/en\/work\/catalog\/","og_locale":"en_US","og_type":"article","og_title":"Life In The Woods - Catalog","og_description":"LITW was responsible for the communication, marketing, press, and sponsorship campaigns of Lapsus Festival from 2014 to 2019.","og_url":"https:\/\/litwstudio.com\/en\/work\/catalog\/","og_site_name":"Life In The Woods","article_modified_time":"2026-07-15T18:27:20+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Music.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/litwstudio.com\/en\/work\/catalog\/","url":"https:\/\/litwstudio.com\/en\/work\/catalog\/","name":"Life In The Woods - Catalog","isPartOf":{"@id":"https:\/\/litwstudio.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/litwstudio.com\/en\/work\/catalog\/#primaryimage"},"image":{"@id":"https:\/\/litwstudio.com\/en\/work\/catalog\/#primaryimage"},"thumbnailUrl":"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Music.png","datePublished":"2026-07-15T17:09:45+00:00","dateModified":"2026-07-15T18:27:20+00:00","description":"LITW was responsible for the communication, marketing, press, and sponsorship campaigns of Lapsus Festival from 2014 to 2019.","breadcrumb":{"@id":"https:\/\/litwstudio.com\/en\/work\/catalog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/litwstudio.com\/en\/work\/catalog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/litwstudio.com\/en\/work\/catalog\/#primaryimage","url":"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Music.png","contentUrl":"https:\/\/litwstudio.com\/wp-content\/uploads\/2026\/07\/Catalog_Music.png","width":1920,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/litwstudio.com\/en\/work\/catalog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Cases","item":"https:\/\/litwstudio.com\/en\/work\/"},{"@type":"ListItem","position":2,"name":"Catalog"}]},{"@type":"WebSite","@id":"https:\/\/litwstudio.com\/en\/#website","url":"https:\/\/litwstudio.com\/en\/","name":"Life In The Woods","description":"Your creative and strategic partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/litwstudio.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/case\/3032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/media\/3066"}],"wp:attachment":[{"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/media?parent=3032"}],"wp:term":[{"taxonomy":"case_service","embeddable":true,"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/case_service?post=3032"},{"taxonomy":"case_client","embeddable":true,"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/case_client?post=3032"},{"taxonomy":"case_period","embeddable":true,"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/case_period?post=3032"},{"taxonomy":"case_sector","embeddable":true,"href":"https:\/\/litwstudio.com\/en\/wp-json\/wp\/v2\/case_sector?post=3032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}