Fractional CMO+CCO

We offer organisations and brands access to senior leadership without the need for a full-time hire. Under the fractional model, we join your team on a recurring basis, integrating as a genuine internal role, leading key areas of your business with the flexibility you need at any given time.

We have two service lines: Fractional CMO+CCO (marketing and communications leadership) and Fractional Research (research and high-value content) that underpin your organisation’s strategy.

• COST
  Project-based
• FORMAT
  Hybrid: Remote + occasional on-site
• TIME ZONE
  UTC/GMT +1
• LANGUAGE
  English, Spanish, Catalan

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Includes:

STRATEGY AND LEADERSHIP

· Monitoring and execution of marketing and communications strategy
· Brand direction
· Crisis communications
· Executive transition processes

TEAM AND OPERATIONS

· Management of the internal marketing and communications team
· Coordination with agencies and design studios

NARRATIVE AND CONTENT

· Content and narrative
· Media relations and press office
· Digital communications

ACTIVATION GROWTH

· Management of digital (SMM, SEM) and offline advertising campaigns (outdoor, media buying)

The consultant:

Alfons has more than twenty years leading marketing and communications strategy for industrial, corporate and highly technological companies. He has worked hand in hand with the communications leadership of companies such as Kao Chemicals Europe, Fedrigoni Spain and Portugal, and Nationale Suisse, with direct responsibility for strategy, operations and team management. He has led the Spanish-speaking markets of a well-known social media platform with over 500 million users, worked on global projects for agencies in London, and is a communications consultant for the ITU (United Nations), for which he has developed projects across Asia, Africa and Europe.

Let's talk about your case