Life In The Woods. Your creative and strategic partner

Life In The Woods (LITW) is an independent firm specialising in strategy, communication and marketing, founded in 2011 and led by Alfons Pich and Cristina Salinas. Based in Barcelona, we combine technological solutions, narrative and social sciences with our own tools in Complex Problem Solving and Foresight, alongside a senior leadership on-demand model, to develop comprehensive solutions for any type of organisation.

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Who benefits?

  • Companies looking to audit their strategy and uncover untapped growth opportunities.
  • Individuals with a project idea who need to understand the market better before launching.
  • Brands that need to develop a naming process or create a new narrative.
  • Businesses that need to outsource their communication and marketing.
  • Communication Departments that require support for specific tasks.
  • Companies seeking revaluation with the aim of selling.
  • Start-ups preparing for investment rounds.
  • Creative agencies and design studios needing to understand their client’s performance before embarking on a rebranding, creating a website, or launching a campaign.
  • Organisations needing to solve complex problems to further their activities.
  • People wanting to work on and improve their personal brand.

Selected Clients

ESCI-UPF School of International Studies, Nationale Suisse Spain, UNESCO Chair of Life Cycle and Climate Change, Fedrigoni Spain and Portugal, Mobile World Capital Barcelona, ​​Poblenou Urban District, Uniqbrow, Global Business School, The Bass Valley, Microfusa, Skylab Coders Academy, Lapsus, LAUT, Festival Petit Format, Festival Bicephal, Festival Embassa’t, Asterix Tour, Traza Furniture, Klépierre Iberia, Generalitat de Catalunya, Barcelona de Servicios Municipales, Vienna Tourist Board, Dream Yatch, Faculty of Law of the Universitat de Barcelona (UB), Sant Pol de Mar’s Hotel-School, Center for Ecological Research and Forest Applications (UAB), Balearic Islands Coastal Observing and Forecasting System, Kleos Advisory UK, Bloomint Design, Equinox Hotel NYC, Catalog or Kao Chemicals Europe among others.

Alfons Pich

Founder and co-director

Alfons Pich has spent more than twenty years working in strategy, marketing and communication in high-performance environments. That experience has given him a practical understanding of how brands are built, how narratives take shape, how people really make decisions and where strategies tend to break down once they are put into practice. Today he combines it with complex problem solving, behavioural science and strategic foresight.

  • ↗ A History graduate with a Master’s in Communication from the University of Barcelona and a specialisation in Complex Problem Solving from UNIR, he lectures in Behaviour & UX at ESdesign Barcelona.
  • ↗ Before founding LITW, he was part of the early team at Badoo (now part of Bumble Inc.) in London, leading business development and communications for Spain and Latin America as it grew from start-up to a platform with hundreds of millions of users. Since 2014 he has been an external communications consultant for the International Telecommunication Union (ITU), the UN agency for digital technologies, working on projects across Asia, Africa and Europe. He is currently supporting Giga, the UNICEF-ITU initiative to connect every school in the world to the internet.

    • Cristina Salinas

    Co-director

    Cristina Salinas is co-director of LITW and manages the activation department. Over the past eight years, she has become a digital communication expert who creates online marketing strategies, produces content and manages public relations campaigns to activate products and services through the creative and integrated use of narratives and technology.

  • ↗ Coming from the field of social sciences and the arts, and holding a Master’s in Cultural Management from the University of Barcelona (UB), she has served as the Director of Communication at Poblenou Urban District, Barcelona’s hub for culture and creativity. She is also a member of the Lapsus collective, which focuses on the exploration of musical avant-gardes related to technology.
  • ↗ In recent years, she has carried out hybrid campaigns for clients that include Barcelona de Servicios Municipales, ESCI-UPF, Klépierre Iberia, Fedrigoni Spain and Portugal, and Kao Chemicals Europe.