Life In The Woods. Your creative and strategic partner

  1. ANALYSIS

    • Marcomms audit & benchmark (online & offline)
    • CRO & Website Audit
    • Stakeholders Analysis (customers, employees, suppliers, investors)
    • Digital Analytics Integration & Management
    • Quantitative & Qualitative Market Research
    • Product & Services Localization
  2. STRATEGY

    • Marketing & Communications Strategy
    • User personas & Cognitive biases detection
    • Channel selection
    • Organizing Principle & Brand Values
    • Narrative, Hypernarrative, Storytelling & Verbal Identity
    • Naming, Baseline & Taglines
    • Art Direction & Visual Identity

ANALYSIS & STRATEGY

We perform an in-depth audit of your communication initiatives to create a status map based on the actions carried out, obtaining feedback from all the stakeholders and analyzing market trends. We then determine the processes to be activated for every project and the strategic opportunities that can make you stand out and give you a competitive advantage.

Based on our analysis, or your own understanding of the project’s positioning and communication requirements through other means, we design a comprehensive strategy that encompasses the digital transformation, the optimal team, the brand-building initiatives, and the activation of specific products and services within an omnichannel strategy.

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