Analysis

Our analysis and strategy services area helps organisations seeking to understand the challenges they face, both their own and those of their clients (in the case of agencies and design studios), to find solutions that are coherent with their business model.

Our analysis method is developed in five stages: we begin with a workshop focused on sense-making, exploring the various challenges to be faced according to each project’s complexity. We then proceed with an analysis of the brand’s values and territory, a study of audience behaviour, along with an audit of both digital and physical spaces following our phygital model, and a comprehensive market and competitive analysis. This suite of services can be contracted in its entirety for a thorough brand audit, or selected modularly as required.

Strategy

Based on our analysis, or if you already have your project’s positioning defined, we design a comprehensive strategy for online and offline media. This includes channel selection and media planning, audience segmentation and understanding their cognitive biases, as well as designing customer journeys tailored to your organisation. During this process, we may propose strategic changes in your brand’s naming and storytelling through our hypernarrative process, and suggest modifications in design through art direction that resonate with your audiences, or delve into the digitalisation of your project by integrating technologies to streamline workflows. The strategy process, like the analysis, can be contracted in full or by individual service modules.

This analytical-strategic approach not only allows us to adapt to the specific needs of each brand or organisation but also to anticipate and proactively resolve issues, ensuring that the implemented strategy aligns with business objectives and market expectations.