Life In The Woods. Your creative and strategic partner


Klépierre Iberia


2019 - Presente


Retail, Culture

Klépierre is an international group specializing in shopping centers with a presence in Europe's main urban areas. With locations in 57 cities across 16 countries, and access to 150 million users, its operational base in Barcelona is the well-known Maremagnum Shopping Centre located right on the Mediterranean and spanning 22,000 square meters to house establishments specialized in fashion and dining.


The Maremagnum Shopping Centre is an integral part of the post-Olympic Barcelona infrastructure. Widely known as a shopping center and nighttime entertainment zone, it experienced a decline in the late 1990s but reinvented itself during the first decade of the 2000s as a daytime shopping and dining space for locals and international visitors. It is open 365 days a year and receives 13 million people annually.

Klépierre Iberia, the branch in charge of the multinational group’s Spanish and Portuguese shopping centers , contacted LITW to promote cultural events in the press and on social media.


Following this approach, and taking advantage of the Plaça de l’Odissea located between the center’s two buildings, Maremagnum organizes several cultural events every year to attract local audiences seeking a fun cultural offering as an added value to shopping. These events include the Maremagnum Fest, an independent music festival, and the urban fashion and culinary market Downtown Market Barcelona. They provide new spaces for independent fashion, dining and culture in a mall setting.


We designed public relations campaigns that included managing journalist requests during the event and covering the event on social media. This resulted in hundreds of press placements on a local, regional and national level. 


Downtown Market Barcelona (April)
Downtown Market Barcelona (October)
Maremagnum Festival (1st edition): Javiera Mena / León Benavente / Delorean / Joe Crepúsculo / Mourn / Maïa Vidal / Captains


Downtown Market Barcelona (April)
Downtown Market Barcelona (October)
Maremagnum Festival (2nd edition): La Casa Azul / Joan Miquel Oliver / Evibonny / Miqui Puig / Carolina Wallace / Weia / Doble Pletina


Downtown Market Barcelona (April)
Downtown Market Barcelona (July)
Downtown Market Barcelona (October)
Maremagnum Festival (3rd edition): Ramon Mirabet / Mishima / Jana Sirés / Paula Valls / Mavica / Intana


Maremagnum Festival (4th edition): Vic Mirallas / Gabriela Richardson / Rojuu / Chico Blanco



· Public Relations (Press Office)
· Content Production and Community Management (SMO)



Brand Activation:
· Alfons Pich
· Cristina Salinas


· Carlota Figueras
· Esteve Jordan

· Clara Orozco


Marketing management:
· Gemma Martínez
· Anna Sans
· Paula Borràs