Life In The Woods. Your creative and strategic partner

Client

Lapsus

Period

2014 - 2019

Sector

Music, Culture

Lapsus, a cultural platform founded in 2004 by Albert Salinas, focuses on avant-garde electronic music, creativity and technology. As part of its activities, Lapsus organized a festival in collaboration with the Barcelona Contemporary Culture Center (CCCB) for six years.

GOALS

Lapsus designed a boutique festival to avoid overcrowding at the city’s two major festivals, where the experience of audiences and artists was equally important in achieving a solid event concept that puts people first. Every year, a different concept was created under the artistic direction of the Basora studio and narratives were created by LITW, which included the official naming of a 2020 live album by the five-time Grammy-winning Italian-American artist Suzane Cianni, ‘A Sonic Womb’, recorded at the festival.

IDEA

LITW managed the event’s communication campaigns, marketing, press and sponsorships, partnering with brands such as Reebok, Red Bull and IKEA in various editions of the festival, and obtaining hundreds of mentions in prestigious national and international media outlets such as Resident Advisor, The Wire and XLR8R. Occasionally, LITW coordinated with other international events, such as the Unsound Festival in Poland, to project a unique sound discourse from the heart of one of Barcelona’s key cultural infrastructures.

IMPLEMENTATION

Lapsus Festival 2014

1991 / Dalhous / Etch / Fennesz / Jensen Sportag / Kangding Ray / Kelpe / Olde Gods / Playmodes / Sau Poler / Shape Worship / Alba G. Corral / Oscar Sol / MID / Videocratz

Lapsus Festival 2015

Kyle Hall / Mouse On Mars / Pye Corner Audio / Patricia / Moiré / JMII / Agorazein / Lost Twin / Pedro Vian / Pina / Drömnu / Bzzzbip / Mau Morgó / Gnomalab / Oscar Sol / Xarlene / 1F: 6D

Lapsus Festival 2016

JLIN / Lotic / Donnacha Costello / Powell / M.E.S.H. / Soul Jazz Records Sound System / David Cordero / Philip Sherburne / Hong Kong Express / LCC / Ceephax Acid Crew / NTHNG / Pyrénées / Downbeat Showcase / DJ2D2 / In Da Cratz / Mau Morgó / Slurp TV

Lapsus Festival 2017

Airaboi / Atzar / Clip / Luca Lozano / Machine Woman / Manta / MNLTH / Prisma / Sky H1 / Steve Hauschildt / Telefon Tel Aviv

Lapsus Festival 2018

Civit / Craig Leon / D’Arcangelo / Deena Abdelwahed / Gacha Bakradze / Hans-Joachim Roedelius / ID:MORA / Lee Gamble / Modern Obscure Music Showcase: Island In The Sun + Defled + Nyem / N.M.O. / Philip Sherburne / Photay / Principe Discos Showcase: DJ Lilocox + Dj Ninoo / Renick Bell / RRUCCULLA / Tutu / Whities Showcase: Minor Science + Tasker

Lapsus Festival 2019

ACT1 – Chino / Lanark Artefax / Lutto Lento / Olivia / Resina / VTSS – ACT2 – Moritz Von Oswald / Pina / Johanna Knutsson / Karima F. – ACT3 – Suzanne Ciani / Eva Geist / Borusiade / Troya Modet / Circle Of Light

Services

FOUND

· Marketing & Communications Strategy
· Naming, Baseline & Taglines

IGNITE

· Copywriting
· Content Production and Community Management (SMO)
· Social Media Marketing (SMM)
· Email Marketing
· Media Buying
· Public Relations (Press Office)
· Press Events

MORPH

· Workshops & Conferences curation

Credits

ABOUT US

Strategy, Production, and Brand Activation:
· Alfons Pich
· Cristina Salinas

PARTNERS

Art direction and Graphic design:
· Basora

Production:
· Sergio Silva
· Mario G. Quelart

Booking:
· Albert Salinas
· Carles Guajardo
· Albert Miralles
· Itziar Barreiro

Video:
· Mind The Film

Photography:
· Judit Contreras
· Ceci Fimia
· Lluís Tudela
· Pablo Conejo
· Clara Orozco
· Albert Miralles
· Alba Rupérez

CLIENT

Management:
· Albert Salinas