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SOCIB

The Balearic Islands Coastal Observing System

  • Client SOCIB
  • Period 2025
  • Sector Science
    • ICTS SOCIB is the only Singular Scientific and Technical Infrastructure in the Balearic Islands, a public consortium formed by the Ministry of Science, Innovation and Universities, the Autonomous Community of the Balearic Islands and the CSIC, dedicated to the observation, research and forecasting of the western Mediterranean. Based in Palma, it operates an extensive network of marine technologies, including autonomous underwater gliders, coastal radars, oceanographic buoys, meteorological stations and the research vessel B/O SOCIB, continuously monitoring the sea from the coastline to open waters and generating real-time, open-access data for the scientific community, environmental managers and society at large. An institution that does not only study the sea: it works to ensure that knowledge reaches those who need it.

    Goal

    In keeping with SOCIB’s corporate identity, the project set out to design a system of visual and communicative assets for multiple digital channels, capable of transferring the institution’s scientific knowledge in a clear, coherent and accessible way. A scientific infrastructure of this scale generates rich and complex activity that needed to be represented with rigour but also with impact, reaching diverse audiences from the research community to the general public, without compromising institutional credibility or clarity of message.

    Idea

    ↗ Communicating science is not about simplifying it. It is about finding the right visual language and tone.

    The process focused on building a solid brief that would allow us to identify the precise needs of the SOCIB team, their way of working, their audiences and their communication priorities. We studied their visual identity and habitual tone in depth so that the assets produced would not feel like an external layer, but a natural extension of what the institution already was. An analysis of references within the scientific and institutional sector completed the diagnosis, identifying trends and opportunities to position SOCIB with digital communications worthy of its scientific relevance.

    ↗ Communicating science is not about simplifying it. It is about finding the right visual language and tone.

    Implementation

    ↗ The system includes corporate branding materials and specific campaigns such as the 11F, International Day of Women and Girls in Science, which allowed the institution to project its values with a distinctive voice and differentiated impact.

    Working alongside Aleix Font Studio, we developed a system of visual and communication assets that facilitates understanding of SOCIB’s services, mission and organisational structure across multiple digital channels. The materials produced provide information and generate visual stimulus around the core axes that define the institution, its research activity, its area of action in the Mediterranean and its philosophy of open science and knowledge transfer.

    ↗ The system includes corporate branding materials and specific campaigns such as the 11F, International Day of Women and Girls in Science, which allowed the institution to project its values with a distinctive voice and differentiated impact.