Sèlvans
Forests that care for people
Sèlvans is the only organisation on the Iberian Peninsula specialised in the identification, valuation and stewardship of ancient old-growth forests. Founded in 2005 within the Diputació de Girona and established as an independent association in 2017, it has spent over two decades building a network of ecologically valuable forests across Catalonia, with the goal of protecting at least 10% of the region’s forested land. An urgent mission, backed by science and aligned with the European Green Deal, yet one that was reaching its audiences with a voice too small for the scale of the challenge.
Goals
Sèlvans had accumulated decades of fieldwork, solid institutional partnerships and active projects with leading companies such as Font Vella and Grifols, but its communication needed to match the quality of its assets. Without a clear narrative, with basic digital channels and a fragmented message spread across very different audiences: corporates, forest landowners, volunteers, the organisation was struggling to make the leap towards a stable private funding model that would allow it to become a foundation.
Idea
The project was developed within Love in the Woods, LITW’s pro bono programme for non-profit organisations, through which we dedicate time and expertise to causes that deserve more visibility than they currently have. Sèlvans was the pro bono project for 2024–2025.
Implementation
The outcome was a comprehensive strategic roadmap: a new narrative built around a concrete and mobilising objective, a clear audience segmentation with differentiated value propositions for each, and a set of actionable recommendations on channels, tone of voice and priority projects to attract major corporate patrons.
