Alfons Pich

Alfons Pich has more than 15 years of experience in communication, marketing and public relations strategies based on the importance of the narrative, creating culturally interconnected content, and the creative—as opposed to cosmetic—use of technology for projects throughout the world. He has witnessed the emergence of a liminal space between the analog and digital eras, and his diversified areas of expertise include tech, culture and education segments, in addition to identity creation for brands and startups as well as for public, private and non-profit projects.

With a degree in History and a Master’s in Communication from the University of Barcelona (UB), and a specialisation in Complex Problem Solving from the International University of La Rioja, he is a lecturer of storytelling and consumer behaviour at LCI and EsDesign, both based in Barcelona.

Beyond his role as founder and co-director of LITW, Alfons has managed the Spanish-speaking markets for a popular social media platform with over 500 million users. He also spent five years as an external communications consultant for ITU, the United Nations agency for information and communication technologies, working on projects in Asia, Africa and Europe. 

• DURATION
  2h
• COST
  450€
• FORMAT
  1:1 Video Consultation
• TIME ZONE
  UTC/GMT +1
• LANGUAGE
  Spanish

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Alfons  Pich can advise on:

UNDERSTANDING YOUR AUDIENCES 

To give professionals the ability to obtain information from public external sources and internal data sources to better understand their audiences, allowing them to segment them according to their biases and the main heuristics applicable in each case, as well as creating customer journeys to enhance the sale of services and products.

· Data analysis
· Persona profiles
· Biases and Heuristics
· Customer Journeys

BRAND NARRATIVE & STORYTELLING 

To empower professionals to analyze and understand the values of their corporate or personal brand for the creation of a narrative, taking into account the competition through the development of arguments and stories that connect with their audience on a technological, cultural, emotional, social, and economic level.

· Brand Values
· Narrative
· Storytelling
· Visual and narrative connection

MARCOMMS SITUATIONAL ASSESSMENT

A comprehensive analysis of a communication and marketing plan for your project, whether it concerns an established company or one you are about to launch, in order to consider market trends, threats, and opportunities from the competition, and to establish KPIs for evaluating the performance of your communication and positioning activities.

· Analysis and reporting
· Channels
· Brand activation
· KPIs

SPANISH LANGUAGE PUBLIC SPEAKING AND PRESENTATION SKILLS

To give non-native Spanish speaking professionals the skills they need to prepare and deliver a presentation or speech in public or to a large online audience. To practice how to make your point in Spanish with confidence and flare, improving delivery, finding ways to beat nerves and use tools to become a compelling speaker.

· Planning your presentation 
· Controlling the environment
· Body language
· Maintaining the audience’s interest

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