Life In The Woods. Your creative and strategic partner


Bloomint Design


2020 - Presente


Interior design

Bloomint Design is an interior design studio founded in 2012 and based in Barcelona, with representative offices in Mallorca and Geneva. Bloomint carries out private and commercial projects around the world, creating spaces that inspire and seek the physical, psychological and emotional well-being of the people who inhabit them. Among its projects, Bloomint stands out for the offices it designed for the luxury goods group Richemont (Cartier, Piaget, Montblanc, etc.), the headquarters of GAVI (the Vaccine Alliance), and its renovations of traditional Mallorcan houses.


Following ten years of existence and a solid multicultural team with projects in Europe and America, Bloomint needed to relaunch its brand to reflect the journey of a studio that has grown in capabilities without losing an ounce of freshness since its beginnings. The brand values that differentiate Bloomint include personalization, attention to detail, transparency in project management and personalized service for clients.


Bloomint contacted LITW to audit its communication initiatives to date and develop a marketing and communication strategy that included a new narrative and the production of a series of elements to accompany the brand relaunch.


We began our activity with a thorough analysis of the studio’s communication, talking to clients and all stakeholders, to develop a communication and marketing plan that would serve as a roadmap for the coming years. We developed a new brand narrative that highlighted the studio’s main values, such as the balance between innovation, tradition and craftsmanship, which can be seen in many of its projects, respect for sustainability through transparency and measuring the impact of all its actions, and the pursuit of physical, psychological, and emotional well-being for the inhabitants of the spaces they design. This narrative translated into the creation of the new “Creating Balance” tagline that has accompanied the brand since its relaunch.

We then carried out positioning campaigns through the creation of content and digital advertising, public relations campaigns in specialized media, photographic documentation of their projects, and the creation of a video that conveys the philosophy of Bloomint.



· Communication audit & benchmark (online & offline)
· Customer Experience & Lifecycle Analysis
· Stakeholders Analysis
· Digital Analytics Integration & Management
· Marketing & Communications Strategy
· User personas & Cognitive biases detection
· Brand Identity
· Narrative, Hypernarrative, Storytelling & Verbal Identity
· Naming, Baseline & Taglines
· Art Direction & Visual Identity


· Website & App Design and Programming
· Copywriting
· Graphic Design
· AV Production (video/animation/motion graphics)
· Search Engine & Store Optimization (SEO)​
· Search Engine Marketing (SEM)
· Content Production and Community Management (SMO)
· Social Media Marketing (SMM)
· Email Marketing
· Public Relations (Press Office)



Analysis, Strategy, Production, and Brand Activation:
· Alfons Pich
· Cristina Salinas


Art Direction and Graphic Design:
· Pol Solsona Studio

Web development:
· Marc Permanyer

Photographs of projects & team:
· Enric Badrinas
· Meritxell Arjalaguer

Corporate videos:
· Jannes Jacobs (Salmøn Visuals)
· Guillem Almirall (Salmøn Visuals)


· Manu Bauzá
· Caroline Savin
· Caroline Jaussaud