Client

Bloomint Design

Period

2020 - Presente

Sector

Interior design

Bloomint Design is an interior design studio founded in 2012 and based in Barcelona, with representative offices in Mallorca and Geneva. Bloomint carries out private and commercial projects around the world, creating spaces that inspire and seek the physical, psychological and emotional well-being of the people who inhabit them. Among its projects, Bloomint stands out for the offices it designed for the luxury goods group Richemont (Cartier, Piaget, Montblanc, etc.), the headquarters of GAVI (the Vaccine Alliance), and its renovations of traditional Mallorcan houses.

GOALS

Following ten years of existence and a solid multicultural team with projects in Europe and America, Bloomint needed to relaunch its brand to reflect the journey of a studio that has grown in capabilities without losing an ounce of freshness since its beginnings. The brand values that differentiate Bloomint include personalization, attention to detail, transparency in project management and personalized service for clients.

IDEA

Bloomint contacted LITW to audit its communication initiatives to date and develop a marketing and communication strategy that included a new narrative and the production of a series of elements to accompany the brand relaunch.

IMPLEMENTATION

We began our activity with a thorough analysis of the studio’s communication, talking to clients and all stakeholders, to develop a communication and marketing plan that would serve as a roadmap for the coming years. We developed a new brand narrative that highlighted the studio’s main values, such as the balance between innovation, tradition and craftsmanship, which can be seen in many of its projects, respect for sustainability through transparency and measuring the impact of all its actions, and the pursuit of physical, psychological, and emotional well-being for the inhabitants of the spaces they design. This narrative translated into the creation of the new “Creating Balance” tagline that has accompanied the brand since its relaunch.

We then carried out positioning campaigns through the creation of content and digital advertising, public relations campaigns in specialized media, photographic documentation of their projects, and the creation of a video that conveys the philosophy of Bloomint.