GOALS

Fedrigoni approached LITW to highlight its unique values over its competitors by showcasing the potential of its paper through project curation and the creation of content that would expand the reach of its communication efforts throughout the Iberian Peninsula.

IDEA

Fedrigoni Spain and Portugal, the Iberian subsidiary of the Italian specialty paper brand, have several communication projects, including an online publication specializing in paper and creativity in Spanish and Portuguese called ‘Fedrigoni Club’, an official website, and a thriving community around the world of design and printing that it engages with through its social media channels.

IMPLEMENTATION

Between 2017 and 2019, we managed the digital strategy and content creation for the Spanish and Portuguese subsidiary, under the artistic direction of Workship Studio. We highlighted the work of designers, advertisers and creative staff from all over the peninsula who regularly use Fedrigoni’s specialty papers in their projects.

The campaigns resulted in a growing number of followers on social media and more interactions with the brand. We also helped promote the prestigious Fedrigoni Top Awards design awards and other events.