Life In The Woods. Your creative and strategic partner

Universidad de Barcelona

Faculty of Law

  • Client Universidad de Barcelona
  • Period 2022 - 2023
  • Sector Education

    • The Faculty of Law at the University of Barcelona is a historic institution dating back to the university’s founding in 1450. It offers undergraduate studies in law, political science, criminology, labour relations, and public management and administration.

    Goals

    To determine the strategic needs for improving the communication and positioning of some of the faculty’s programmes, with a particular focus on expanding the socio-demographic reach of the interested audiences.

    Idea

    ↗ One of the project's objectives was to understand the different sociodemographic groups accessing these studies and how to diversify the offering, making it easier for groups who currently do not see it as an option to participate.

    The process centred on internal analysis, which involved auditing the communication activities carried out to date and engaging with all stakeholders. Additionally, it included an external analysis to examine the offerings of other institutions in various fields.

    ↗ One of the project's objectives was to understand the different sociodemographic groups accessing these studies and how to diversify the offering, making it easier for groups who currently do not see it as an option to participate.

    Implementación

    ↗ The collaborative work with the university programme directors resulted in the development of a communication and marketing strategy (marcomms), the selection of appropriate channels for the university to communicate effectively, and the creation of a new narrative direction, more aligned with the new audiences (Generation Z) currently entering this type of study.

    Within our analysis and strategy services area, we opted to conduct a situational and environmental factor analysis using frameworks, as well as gather opinions from key stakeholders (students and faculty), analyse historical data, and research best practices from other institutions offering similar programmes. This comprehensive analysis aimed to develop a robust communication and marketing strategy for the coming years.

    ↗ The collaborative work with the university programme directors resulted in the development of a communication and marketing strategy (marcomms), the selection of appropriate channels for the university to communicate effectively, and the creation of a new narrative direction, more aligned with the new audiences (Generation Z) currently entering this type of study.