Life In The Woods. Your creative and strategic partner

Life In The Woods (LITW) is an independent firm specialising in strategy, communication, marketing, and complex problem-solving, founded in 2011 and led by Alfons Pich and Cristina Salinas. Based in Barcelona, the combination of technological solutions, frameworks, storytelling, and social sciences, along with our extensive experience, enables us to develop comprehensive solutions for any type of organisation.

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Who benefits?

  • Companies looking to audit their strategy and uncover untapped growth opportunities.
  • Individuals with a project idea who need to understand the market better before launching.
  • Brands that need to develop a naming process or create a new narrative.
  • Businesses that need to outsource their communication and marketing.
  • Communication Departments that require support for specific tasks.
  • Companies seeking revaluation with the aim of selling.
  • Start-ups preparing for investment rounds.
  • Creative agencies and design studios needing to understand their client’s performance before embarking on a rebranding, creating a website, or launching a campaign.
  • Organisations needing to solve complex problems to further their activities.
  • People wanting to work on and improve their personal brand.

Selected Clients

ESCI-UPF School of International Studies, Nationale Suisse Spain, UNESCO Chair of Life Cycle and Climate Change, Fedrigoni Spain and Portugal, Mobile World Capital Barcelona, ​​Poblenou Urban District, Uniqbrow, Global Business School, The Bass Valley, Microfusa, Skylab Coders Academy, Lapsus, LAUT, Festival Petit Format, Festival Bicephal, Festival Embassa’t, Asterix Tour, Traza Furniture, Klépierre Iberia, Generalitat de Catalunya, Barcelona de Servicios Municipales, Vienna Tourist Board, Dream Yatch Sales, Faculty of Law of the Universitat de Barcelona (UB), Sant Pol de Mar’s Hotel-School, Center for Ecological Research and Forest Applications (UAB), Balearic Islands Coastal Observing and Forecasting System, Kleos Advisory UK, Bloomint Design, Equinox Hotel NYC or Kao Chemicals Europe among others.

Alfons Pich

Founder and co-director

Alfons Pich has more 20 years of experience in communication, marketing, and public relations strategies based on the importance of the narrative, creating culturally interconnected content, and the creative—as opposed to cosmetic—use of technology for projects throughout the world. He has witnessed the emergence of a liminal space between the analog and digital eras, and his diversified areas of expertise include tech, culture, and education segments, in addition to identity creation for brands and startups as well as for public, private, and non-profit projects.

  • ↗ Graduated in History and Master in Communication from the UB and with a specialization in Complex Problem Resolution at the International University of La Rioja, he is a professor of strategy and narrative at LCI and EsDesign, both based in Barcelona.
  • ↗ Beyond his role as founder and co-director of LITW, Alfons has managed the Spanish-speaking markets for a popular social media platform with over 500 million users. He also spent five years as an external communications consultant for ITU, the United Nations agency for information and communication technologies, working on projects in Asia, Africa, and Europe.

    • Cristina Salinas

    Co-director

    Cristina Salinas is co-director of LITW and manages the activation department. Over the past eight years, she has become a digital communication expert who creates online marketing strategies, produces content and manages public relations campaigns to activate products and services through the creative and integrated use of narratives and technology.

  • ↗ Coming from the field of social sciences and the arts, and holding a Master’s in Cultural Management from the University of Barcelona (UB), she has served as the Director of Communication at Poblenou Urban District, Barcelona’s hub for culture and creativity. She is also a member of the Lapsus collective, which focuses on the exploration of musical avant-gardes related to technology.
  • ↗ In recent years, she has carried out hybrid campaigns for clients that include Barcelona de Servicios Municipales, ESCI-UPF, Klépierre Iberia, Fedrigoni Spain and Portugal, and Kao Chemicals Europe.