Lucy George

Lucy George has over 25 years’ experience in PR and marketing communications and five years’ experience in the media. Lucy has managed communication projects for global brands and worked in the UK and the US for BBC Television, Paramount Communications, and MTV Networks.

Lucy managed press events for the United Nations’ ITU as well advising some of the world’s leading brands on positioning, corporate profiling, and crisis management. Lucy devised The Alternative Rich List as a way of encouraging people into the not-for-profit sector. She has handled PR for multiple creative organisations including Guildhall School of Music & Drama, V&A, Tate, British Museum, and The Royal Albert Hall.  

Lucy has trained elected officials, senior executives and celebrities in media skills, presentation skills, and public relations. She works as a mentor to senior marketing executives across all sectors. Lucy is also a publisher and works with authors to prepare them for book launches and press junkets. 

• DURATION
  2h
• COST
  450€
• FORMAT
  1:1 Video Consultation
• TIME ZONE
  UTC/GMT +1
• LANGUAGE
  English

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Lucy can advise on:

PREPARING FOR A HIGH-LEVEL INTERVIEW

To prepare a candidate for a complex online job interview. To review the application, the candidate’s strengths, and discuss how to present their experience and talents to present them in the best possible light for a competitive position. Role play Q&As provide an opportunity to rehearse and experiment with responses to behavioural and hypothetical questions.

· Understanding the parameters of the online interview
· How to prepare and research in advance of a high-level interview
· How to respond to hypothetical questions
· What questions should you be asking?
· Putting yourself forward with confidence

CRISIS MANAGEMENT

To give professionals the tools to prepare for a potential PR crisis. How to respond quickly and with consistency to breaking news that reflects badly on the business or the sector to avoid damaging a brand’s reputation. How to develop robust processes for handling issues, respond effectively to aggressive questioning from journalists, and intrusive media interest with detailed planning and streamlined messages.

· Defining a crisis management plan
· The principles of crisis management
· Identifying risks
· Ownership and escalation

ENGLISH LANGUAGE PUBLIC SPEAKING AND PRESENTATION SKILLS

To give professionals the skills they need to prepare and deliver a presentation or speech in public or to a large online audience. To practice how to make your point in English with confidence and flare, improving delivery, finding ways to beat nerves and use tools to become a compelling speaker.

· Planning your presentation 
· Controlling the environment
· Body language
· Maintaining the audience’s interest

MEDIA TRAINING

To give professionals the ability to speak to journalists or analysts confidently as company spokespeople, in an effective and authoritative manner, and provide media interview practice.

· Structuring what to say
· ‘Points of refuge’ & evidence
· Handling interviews 
· Getting your message across

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